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Hullu Poro has been awarded a national certificate of sustainable travel. Visit Finland is a branch of Business Finland whose task it is to promote tourism from abroad to Finland. Sustainable Travel Finland STF is Finland's model for the journey towards a country of sustainable tourism.
Finland takes top sustainable travel destinations to international markets with Sustainable Travel Finland program.
Hullu Poro has been awarded a national certificate of sustainable travel. Visit Finland is a branch of Business Finland whose task it is to promote tourism from abroad to Finland. Sustainable Travel Finland STF is Finland’s model for the journey towards a country of sustainable tourism.
Companies are required to have a certificate of sustainable tourism in order to qualify for the STF programme.
Hullu Poro has been fighting climate change for years. An international, demanding ISO 14001 certificate was chosen to empower environmental work. It was first awarded to Hotel Hullu Poro back in 2016.
”Certification of sustainable tourism at a national level is a natural continuation of our environmental work. We want to show the international tourism market that we operate in accordance with the criteria of sustainable tourism. For years, our operations have been guided by the values that are important to us: Lappish spirit, innovation, responsibility and experience,” says Päivikki Palosaari, Business Counsellor (hon.) and Annukka Paksuniemi, Vice-CEO of Hotel Hullu Poro.
There are many intersecting factors to responsibility. In addition to environmental work, socio-cultural and economic responsibility is required.
”We take care of our financial responsibilities and are also very transparent with both our stakeholders and our staff,” says Paksuniemi.
”Socio-cultural responsibility is in the DNA of our company. We utilise local products and raw materials. Lappish elements are featured in the interior design of all our accommodation spaces. We use the reindeer theme everywhere and utilise a lot of natural materials. Cultural heritage is highly respected. In hotel rooms and public spaces, you can find handmade raanus (a traditional Finnish weft-faced coverlet, used as coverlets, sofa throws and wall hangings) that have been collected from all over Lapland and Finland.”
Recycle, save and utilise is the name of the game for Hullu Poro’s pioneering culture, where lifecycle thinking is one of the requirements of environmental work and responsibility. Recycling has been stepped up year by year. Recycling will be streamlined further as bio-waste collection was launched in early 2020.
”Our property maintenance has had waste accounting by waste type since 2014. We have succeeded in reducing mixed waste by 9% every year. In the future, the figure will only improve as we will get new readings showing the impact of biowaste collection, “says Paksuniemi.
Right from the planning stage, accessibility has been a key consideration for the routes at the Elves’ Experience Village, which is an attraction of Hullu Poro. The paths and ramps leading to Elf’s Hideaway are designed in a way that the destination can also be reached with a wheelchair and strollers.
Ethicality in Hullu Poro also means that nature is protected, and the land is cultivated. The company has a herb garden, a potato field, a currant grove and a lingonberry field in Taivaanvalkeat. Blueberries, lingonberries and reindeer meat are also procured locally.
”You are welcome to Hullu Poro – come taste our reindeer stew! We get the reindeer meat nearby from Kotaporo, the potatoes are grown in our own field, and the lingonberries are picked from our own forest. Try out our delicious currant juice with your meal. It will require some effort to find better local food than this,” Palosaari sums up.
Hotelli Hullu Porolle on myönnetty perheyrityksistäOf all family owned businesses in the tourism sector, Hotel Hullu Poro has received the highest number of international quality and environmental certificates. Quality certificate ISO 9001 in 2015, ISO 14001 in 2016 and the latest Sustainable Travel Finland for international markets in 2020.